Ton Meijdam, Thom Snels and Béla Zsigmond are SMACK, a multi-award winning design collective that combines technical excellence with a critical approach to contemporary issues. It is a trend that, since the mid-2000s has come to be known as “design for debate,” and SMACK are among its most exciting new proponents.
Meijdam, Snels and Zsigmond studied together at the School of Fine Arts and Design (AKV) St. Joost, before going on to found Studio Smack in 2005. Blending incisive commentary and humour with computer generated imagery and visual effects, their animated films tacklemass behaviour, surveillance, the pervasiveness of branding, and personal identity in the information age.
SMACK’s creations have received numerous awards. Their early work, KAPITAAL (2006), took first prize in three different festivals, including Amsterdam Film Experience; PIMP MY PLANET (2010) was recognised at the Dutch Design Awards and European Design Awards; and WITCH DOCTOR, for the Dutch rock group De Staat, has received fifteen different prizes, including Best Animation in a Video at the UK Music Video Awards 2016, an Edison Award for Best Music Video of the Year, and Best Music Video at Bogotá Short Film Festival.
In 2016 Stedelijk Museum Breda (formerly the Museum of the Image / MOTI) commissioned SMACK to create a contemporary interpretation of The Garden of Earthly Delights as part of the Hieronymus Bosch 500-year anniversary. The outcome was Paradise, based on the central panel of Bosch’s masterpiece. Commissioned by Colección SOLO, SMACK have since developed the side panels, Eden and Hell, to create the digital triptych, SPECULUM.
Represented by Onkaos