Didi Rojas, a Colombian-born artist based in Brooklyn, New York, has gained recognition at the intersection of art and fashion. Her venture into ceramics and her distinctive approach to sculpting footwear have drawn interest from sneaker enthusiasts and art aficionados alike. Originating from a ceramics studio experiment, her work now delves into consumer culture and the significance of material possessions.
She pursued a degree in Communications Design at Pratt Institute in New York. However, it was during her time at Pratt that she realized her true passion lay in the world of ceramics. Rojas’s academic background provided her with the foundational skills and creative mindset needed to push the boundaries of her chosen medium.
Rojas’s artistic style is marked by humor, resourcefulness, and keen observation. Her work blends elements of pop art with contemporary commentary on consumerism. She selects her subjects by chance, inspired by street observations and pop culture. Her ceramic recreations of sneakers, luxury footwear, and boots challenge the conventional role of these objects, turning them into art pieces that prompt viewers to question their value.
Her ceramic sculptures have gained acclaim, with exhibitions like “You’re Doing Amazing Sweetie” in 2019 at Launch F18, New York, NY, exploring style, branding, and identity. In 2022, her solo exhibition “Felt Cute, Might Delete Later” at Launch F18 expanded on her unique perspective. She has also collaborated with major fashion and media brands, including Adidas, Ganni, Gucci, Nike and Vogue.
